In terms of revenue generated, we similarly have some loose context. How much money does Substack comics bring in? Image credit: Substack (That doesn’t necessarily translate into that many readers, though Substack itself suggests that an open rate of 50-60% is good, meaning that it’s possible that less than half of the subscriber base is actually reading each individual email.) It would suggest that, in terms of subscriber count, the top 10 newsletters are somewhere in between 10,000 and 20,000 subscribers. Vaughan shared that the Exploding Giraffe newsletter has “nearly 12,000” subscribers. Last July, for example, Carissa Potter herself revealed that Bad at Keeping Secrets had close to 17,000 subscribers earlier this month, Brian K. Although Substack is (understandably) reluctant to release specific numbers about its subscriber base, some information has come out at different times. It’s difficult to know what to make of these rankings without any external context, but thankfully, we have some external context - kind of. There might be a couple of titles in there unfamiliar to audiences who primarily read mainstream North American comics Bad at Keeping Secrets, the top comic Substack in terms of subscribers, is Carissa Potter’s newsletter and interview series about human and emotional intimacy Liana’s Newsletter is, as the name suggests, the newsletter of Liana Finck, a New Yorker cartoonist.īut how many subscribers do Substack comics have? It’s Chip Zdarsky’s Newsletter, Okay? (Chip Zdarsky) Everlasting Productions (Tom King, Elsa Charretier) I’m Fine I’m Fine Just Understand (ND Stevenson) The Empire of the Tiny Onion (James Tynion IV) 3 Worlds/3 Moons (Jonathan Hickman, Mike del Mundo, Mike Huddleston) Top Substack Comics by subscribers 2022 Image credit: Substack At time of writing, the charts look like this. Substack, thankfully, publishes a chart of its comic publications - or, to be clear, it publishes two charts: one ranking them in terms of revenue generated, and one in terms of overall subscriber count. Let’s try and look at this from a more analytical standpoint, in that case. In a very real sense, there’s no singular definition for anyone to live up to - but that’s unlikely not the answer that brought you to this this piece. Alternately, there’s the possibility that, for some, just the chance to do work without editorial restrictions but with the financial backing of the Substack Pro program is all the success needed, regardless of how many people sign up to receive each of the emails. That’s a complicated question, and one rooted very much in each individual’s perspective one person’s smash success might be a failure for another, if the latter is more used to a higher readership on other projects, for example. When it comes to Substack’s comic book newsletters, what exactly constitutes 'success'?
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